No. 08
The artwork
Older than any pharmacy.
Every patent remedy needs a founding date, so this one picked 40,000 BCE. It's a wink, but the wink points at something real: the relationship between humans and mushrooms is ancient, older than writing, older than any pharmacy.
The tonic on the label is neural plasticity: the brain's ability to rewire itself. Research on psychedelics keeps returning to it. In studies they prompt neurons to grow new branches and form new connections, which is part of why a single experience can leave a shift that lasts.
All the charm of a patent remedy, none of the snake oil. Made to order, and 10% of every sale funds research into psychedelic therapy.
- Theme
- Heritage · Neuroscience



