Wear the science. Fund the research. £128,400 donated to mental-health research to date

The Cause

Where the 12% actually goes

An itemised look at the charities we fund, how we vet them, and what the money has paid for so far.

T By The Studio · June 29, 2026 · 1 min read
Where the 12% actually goes

A fixed share of every sale funds vetted UK mental-health research. We show exactly which organisations receive it, the questions we ask before funding, and the receipts behind the figure on the announcement bar.

T
The Studio

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